new company name

matt: ‘Epic Performance Improvement Limited’ eh? Does anyone else think that we missed a trick here? If we’d called ourselves Epic Performance Improvement Co.’ then the acronym would have been EPIC! Which is also a recursive acronym in the classic style, e.g. PHP (PHP Hypertext Preprocessor), GNU (GNU is Not Unix), SAAB (Saab Automobile Aktiebolaget), VISA (Visa International Service Association) etc.

i like the idea of mats recursive giddy spiralling in acronyms,
bit like that artwork in the great salt lake
spiral jetty – Robert Smithson

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